What’s an Onsert and Why Use It?

Looking for a new way for your business to get noticed? One great technique is the onsert. An onsert is a separate piece of advertising like a coupon, product sample, magnet, booklet or other piece of marketing affixed to your printed media. There are many great benefits to choosing an onsert for your Minneapolis business and we are here to tell you all about onserting as well as its many great benefits.

Affixing/Tipping

Affixing/Tipping

An onsert can be a coupon, sample credit card, or a free product sample affixed to your promotional item to provide brand recognition, awareness, a sampling of your product and credibility. Sometimes referred to as onserting, this is the automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. Since the affixed items are usually intended to be detached by the recipient, fugitive glue is often applied.

You have likely received a free sample in the mail or with an ad in a magazine or paper. But, how do these come to be? Have you often wondered how you could get your product or a coupon for your product out to the masses? The answer is the onsert. The following is a list of items commonly affixed to various backers:

  • Coins, tokens, magnets and keys
  • Magnetic security strips for retail products
  • Padded coupon or entry form pads
  • Gift, incentive and reward cards
  • Static plastic or cardboard credit cards (CR-80)
  • Lotion packs and other product samples
  • Multiple items (Pre-approval required)
  • Faux cards
  • Loose enclosures

Whatever you need, at Larkin, we provide this auto gluing of items to direct mail, packages, backers, credit cards and other static items. So, wonder no longer! Bring your print finishing needs to us and we can create the right solution for you.

How long will it take? That depends on a few factors. Onsert and affixing specifications are especially critical. Even minor variations may have a dramatic impact on production speeds, quality, delivery dates and pricing.

Once you contact Larking Industries we can give you a good idea of what you need for your onsert and let you know if it’s doable and what the estimated cost will be.

So, are you ready to learn more about onsert services in Minneapolis? Call Larkin Industries today at 651-645-6000 or contact us for a Free Quote.

2018-02-20T09:46:59+00:00Tuesday, February 20th, 2018|