It’s true, the majority of people use a smartphone, tablet or computer daily. Whether it’s to read the news, check our email or post on Instagram, it’s how we interact with the world around us and the brands we buy. With the use of these devices and apps increasing every year, it seems that printed media would eventually become nonexistent, but this has not been the case and is often where image matters most. When someone experiences your company or brand first-hand via print, that tactile experience makes a lasting impression. There are many ways to improve upon print and here at Larkin Industries we specialize in all forms of print finishing including ever-popular embossing for Rochester and the surrounding areas. So with the beginning of a new year, we would like to take a moment to discuss print finishing and how it can help put a stamp on your print for a unique branding experience.
Print media has something that digital cannot replicate: the experience. When reading or handling print media, the person can touch it and feel it. Companies can brand themselves both with digital and print media. However, on the print side, they can be even more creative, using techniques like embossing or foil stamping to really help their piece stand apart and give people that feeling of connection with their brand.
Just like every company needs to have a logo or colors that represent their brand, they can also use print finishing to leave an impression. Maybe you’ll decide to use a specific type or weight of paper or a glossy or matte finish. Embossing or debossing can really make your print piece tactile as well. When a customer or client receives something from your brand, including a foil-stamped sticker or embossed logo along with it gives them something to hold on to and creates a lasting impression of your brand.
Embossing also offers a wide variety of effects for a truly unique look. Embossing can incorporate a number of die styles to achieve unique effects. For example, round dies produce images with rounded corners while flat dies create straight edges and hard shapes. For a deep embossed effect, beveled dies are used to create tapering/sloping sides. And in contrast to embossing, debossing creates a depressed imprint on a surface.
These are just some of the ways print finishing can help enhance your business’ print media! To learn more about embossing for your Rochester area project or business, call Larkin Industries at 651-645-6000, or you can contact us to get a Free Quote.