Print is alive and well thanks to the rise in appreciation for the handmade product. And, print finishing can help enhance this experience. In fact, a powerful message can be made with careful planning and the right print finish. Many marketers underestimate the value of print and a unique print finish. In addition to a print finish, there also exists the capability to place a product directly into the hands of customers via inserts. You can deliver not only aesthetics and information but a tangible object into the hands of recipients with just the right service. As the trusted name in print finishing including the onsert for Des Moines and surrounding businesses, we would like to discuss some of the top print finishing techniques out there.
Print finishing takes an ordinary printed item and elevates it, adding value. With the dominance of digital media in our lives, a tactile experience is becoming more and more valued than ever. Print finishing enhances your printed piece by creating a tactile and memorable experience. Here are some of the most memorable techniques:
Onserting is the automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. Since the affixed item or onsert is usually intended to be detached by the recipient, glue is often applied. An onsert can be a coupon, sample credit card, or a free product sample affixed to your promotional item to provide brand recognition, awareness, a sampling of your product and credibility. It’s a simple process that can speak volumes.
An effective, centuries-old method of stamping the paper stock, whether raised ’emboss’ or pushed in ‘deboss’. It offers a luxurious, memorable and tactile experience for the recipient and effortlessly elevates the brand.
Die-cutting is primarily used to cut windows and other shapes within the interior of a sheet. They may range from a single rectangular window to fancy lettering and multiple intricate designs. Larkin can cut paper, plastic, lenticulars, magnets, foam core, vinyl, leather and various other substrates.
Foil stamping is the application of foil to a selected substrate using heat and pressure. It offers shine and style to a printed piece for a most memorable experience.
There you have it! When choosing a print finish for your next campaign or project, make it memorable with an onsert or other print finishing technique. For more information about print finishing and onsert services for your Des Moines area business, call Larkin Industries at 651-645-6000, or you can contact us to get a Free Quote.