While you may know a great deal of attention goes into making high-quality designs for your print media and packaging, you may not realize how much of the overall look comes down to the details. Different print finishing techniques can make a huge impact on how it is perceived or how it functions. The right print finishing technique can draw attention to certain features of a design or make your item stand out from the crowd. As the experts in print finishing for Omaha and the surrounding areas, we’d like to tell you more about how you can use different finishes and effects to take your packaging and/or print materials to the next level. And, when you’re ready to apply some of these great techniques to your business’ materials, don’t hesitate to give the experts at Larkin Industries a call and we can tell you more about how print finishing can work for you.

Die Cutting

Every business needs to stand out from the crowd, especially in print and marketing. Your main focus is on getting people’s attention in order to get them to take action. One of the best ways to do this is with die cutting. Since die cutting is used to cut different shapes within the interior of the sheet, allowing a color or design beneath to show through, die cutting lends a 3D effect to the item.

Using die-cutting print finishing techniques to create designs helps get the attention of your consumers by making your print marketing not only recognizable by sight, but also by touch. It is also not the most common marketing technique and creates a reason to be remembered.

Foil Stamping

Foil stamping can provide the ultimate in decorative appeal. And, foil stamping is not limited to gold and silver foils, but extend to an impressive range of pigmented, holographic and even security foils as well. This creates an eye-catching, shiny effect.

Foil stamping can be combined with embossed images or text to produce an immersive experience that will enhance the printed message and provide shelf appeal for greetings cards, brochures and more.

Embossing

Embossing, as mentioned above, gives you the opportunity to enhance your print with stunning 3-D effects. You can subtly highlight a specific area or text or combine it with foil stamping or lamination for a bolder look.

Affixing/Tipping

Sometimes referred to as onserting, this is the automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. You can draw attention to your print media by affixing free samples, static plastic or cardboard credit cards and more.

These are just some of the ways you can enhance your printed materials with a print finishing technique! For more information about print finishing for your Omaha business, call Larkin Industries at 651-645-6000, or you can Contact Us.