The world of marketing is always looking for a better way to get noticed. And, one successful technique that’s been around for some time is the art of the onsert. An onsert is a separate piece of advertising like a coupon, product sample, magnet, booklet or other piece of marketing affixed to your printed media. There are many great benefits to choosing an onsert for your St Paul business and our print finishing experts at Larkin Industries are here to list a few:

A more eye-catching promotional item. Don’t let your direct mail item to go unnoticed. When someone receives your item, you want it to stand out amongst the pile of mail in their mailbox. Design and promotions can go a long way, and with an onsert, you will be able to reach even more of your audience. By giving your customer something they perceive as an addition or bonus, it enhances your direct mail and makes it more appealing.

Brand awareness. Digital internet ads come and go, so much so they’ve become background noise. With printed media, your advertisement will be around for much longer and offer a more lasting impression. With an onsert, a recipient is more likely to keep it around due to its perceived value. Having a coupon, sample credit card, or a free product sample affixed to your promotional item provides brand recognition, awareness and credibility. In fact, advertising campaigns that combine internet advertising with printed direct mail achieve up to a 25% higher response rate than an internet-only campaign!


Target your marketing. With a targeted direct mail campaign, including those with onserts, you will be able to speak specifically to groups of people you think will be interested in your product and whatever you are offering with your onsert. Whether you target by their interests, region or profession, the possibilities are endless.

Variety. When it comes to onsert services, there is an exciting array of techniques to choose from. Here are just a few of the mail onsert options we can offer:

  • Product samples
  • Sample credit cards
  • Coins, tokens or keys
  • Entry form pads
  • Magnets
  • Coupons
  • And more!

Once you contact Larking Industries we can give you a good idea of what you need for your onsert and let you know if it’s doable and what the estimated cost will be.

So, are you ready to learn more about onsert services in St Paul? Call Larkin Industries today at 651-645-6000 or contact us for a Free Quote.