Onserting | Larkin Industries

Onserting, also known as affixing and tipping, is the print finishing process of automated gluing of items to direct mail pieces, packages and other carriers.

Millennial-Friendly Print Finishing Techniques

webdrafter2017-05-23T02:06:29-05:00Friday, March 17th, 2017|

Did you know that Millennials consider print media to be more trustworthy and actually report a stronger emotional connection to messages delivered in print? Quad Graphics reports that “Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising.” [...]

Be Onsert-ive: How to Enhance Your Print Media Marketing with Onserts

webdrafter2017-05-23T02:06:29-05:00Wednesday, February 15th, 2017|

The world of marketing is always looking for a better way to get noticed. And, one successful technique that’s been around for some time is the art of the onsert. An onsert is a separate piece of advertising like a coupon, product sample, magnet, booklet or other piece of marketing affixed to your printed media. [...]

Applying the Principles of Card Affixing

webdrafter2019-09-17T14:24:06-05:00Wednesday, April 27th, 2016|

You are an entrepreneur, just getting started with your new business. Your online presence is taken care of. You have business cards to hand out to every strange face you meet, you have applied the principles of card affixing to these business cards, slapping them on magnets. You dazzle and impress all of whom you...