Did you know that Millennials consider print media to be more trustworthy and actually report a stronger emotional connection to messages delivered in print? Quad Graphics reports that “Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising.” In an article by writer Nicholas Brown at Marketing Profs he explains that “Millennials are drawn to print [as it] offers a much-needed break from sitting in front of your laptop all day. The volume of online content Millennials and teens consume daily exacts a physical toll over time. Apart from the taxing effect screen text has on the eyes, it also affects comprehension of the message.”
Taking a step back, we can see that the popularity of print among the younger generations will play an important role in the years to come. As a print finishing company and card affixing specialist in Rochester, we thought it could be useful to list a few ways card affixing and print can make your business more Millennial-friendly.
Direct Mail Communications and Card Affixing
Essentially, Millennials won’t pay much attention to your brand without direct mail. Print legitimizes your business and increases brand awareness. And, card affixing, free samples and similar tactics only add to their impact. Millennials and Generation Z spend their lives consuming online media so when they receive something in the mail; they really pay attention to it. Send postcards, catalogs, product samples and beautiful cards and you will be remembered for it. When you add card affixing or other type of onsert, a recipient is more likely to keep it around. Add one of the following to your direct mail piece for added appeal:
- Plastic cards
- Entry forms
- Cardboard credit cards
- And more
Target Millennials with a Pretty Package
Millennials and most generations prefer the touch, look, and even smell of books, newspapers, and other print, which makes the design and paper you choose even more important. Reach your younger audience with interesting colors, textures and onserts. Give your direct mail personality and appeal for an immersive experience they won’t forget.
Print marketing and card affixing can be cost-effective solutions to engage a new demographic. Contact Larkin Industries and we can offer even more suggestions and techniques that might work best for your specific needs.
When you’re ready to learn more about all of our print finishing services and card affixing in Rochester, call Larkin Industries at 651-645-6000 or contact us and Request a Quote.